This will depend on the type of products/services that you are using but your personal information may be used for the following purposes:

• to collect a payment from you.
• to contact you to market our value-added products and other offerings which you may be interested in, provided that you have agreed to receive such offers.
• to protect our legal rights and carry out any legal obligations.
• to improve personalised marketing offers to you by monitoring your buying patterns and using credit bureau data.
• to the extent necessary in terms of Occupational Health and Safety laws, in relation to your presence at a Willowlamp premises.

There will also be instances where we are required by law or have another justification to process your information. We have a legitimate interest to process your personal information in order for us to promote our business, brands and products and services:

• to contact you with information about our products and services after we presented you with an option to opt-in.
• to deliver tailored advertising (including via social media).
• to personalise our marketing communications based on your attributes/profile.
• to administer and monitor our website, including to ensure that content is presented in the most effective manner for you and for your device, and to allow you to participate in interactive features when you choose to.

We do not generally share your personal information with third parties but there are instances where we are required by law to do so; where we need to do so in order to provide you with our services and/or where you have consented to us sharing your personal information with third parties. Where we share your information with service providers, we conclude agreements (where possible) to ensure that your personal information is only used for the purpose for which we collected it from you.
We will share your personal information:

• to manage and operate your account i.e. sending you communication.
• to instruct our debt collectors or attorneys if your account is in arrears.
• to submit reports to any of our regulators, SARS or Ombuds.
• to maintain any special offers/products/subscriptions/services you have taken up with us.
• to provide information to our core service providers and third-party platforms as required for our business to function; for example, picking, packaging, and processing orders, fulfilling deliveries, customer support, fraud detection, credit risk reduction checks and IT systems support; insurance cover (if applicable) with the relevant service provider.